News Room
THE FRANCHISE
Former NY Mets pitching great Tom Seaver was famously nicknamed “The Franchise.” Whether in uniform or in civilian attire, the mere sight of him instantly made people think ‘NY Mets.’ To this day (and despite pitching for other teams in his Hall-of-Fame career), Seaver is synonymous with the franchise with which he began.That sort of subconscious recognition is usually very
THE FITNESS LIFESTYLE, PART 32
Just a few general points this time around, as we close in on a potentially epic 4th of July weekend. Why ‘epic?’ Because the 4th falls on a Friday and a lot of you will be off from work. Many people don’t have work on Saturdays and Sundays, either… which raises the possibility of nonstop partying like a rockstar from
FRANCHISE DIRECTION
Although successful franchises like GYMGUYZ have a proven business model, this doesn’t mean that “everything” is set in stone for the potential new franchisee. You already know that we’re at the forefront of the exciting new field of In-Home Personal Training; what you might not know is that the fitness industry as a whole is in a perpetual state of
THE FITNESS LIFESTYLE, PART 35
It’s July — the heart of summer. Sure, your usual GYMGUYZ workouts go on as scheduled, often in the (relative) comfort of your climate-controlled home. But to paraphrase a great old saying, “One doesn’t live one’s entire life according to their exercise routine.” You still have work, school, and real-life matters to think about… which means venturing outside and dealing
FRANCHISE MARKETING
It takes more than just a great product for any franchise to succeed; Skillful advertising and marketing are equally essential. As many of you know, GYMGUYZ has a substantial presence/enjoys a large following on social media. We’re all over Facebook and Instagram! While the average person probably uses some form of social media each and every day, generally speaking it’s for
FRANCHISE CONTRACTS
Obvious Point Alert: Entrepreneurs don’t just get the idea to open their own GYMGUYZ franchise, put in a few calls to our corporate HQ… and presto… instant GYMGUYZ franchise. That’s not how the process works; it’s a lot more involved than a few meetings and phone calls. Before anyone sets up their own GYMGUYZ franchise, they’ll sign a contract –
THE FITNESS LIFESTYLE, PART 40
As we approach the end of summer, it’s time to take stock… physically, mentally, and emotionally. You’ve been diligent with your GYMGUYZ workouts, experiencing all of the benefits of In-Home Personal Training, and consult your GYMGUYZ Coach whenever a question or other issue comes up. Let’s say that your particular issue is that despite all of the hard work you’ve
WALKING THE FRANCHISE WALK
Once upon a time, the late Wendy’s franchise founder Dave Thomas hit upon a marketing idea that was by turns funny, clever, and unique to the food service industry… namely, to star in his own commercial advertising. For years thereafter until his passing, Dave was a constant, likable, and humorous presence on TV, typically alerting us in his gentle way
